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Measure Twice, Cut Once
....and other life and business lessons learned from quilting. Makers have stories! And crafters have skills!
In these casual chats and interviews, I (often with a guest) talk honestly about creativity. The joy, and hope, and even healing it can bring, and the businesses we can build doing the things we love.
Episodes
101 episodes
Carina Gardner: A Creative Dynamo
In this episode, Susan welcomes Carina Gardner, a renowned fabric designer and CEO of multiple companies. Carina, who has designed fabric for Riley Blak...
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Season 5
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Episode 100
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32:47
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Snippets from QuiltCon 2025
Join me at QuiltCon 2025 in Phoenix, Arizona! I had the pleasure to speak with vendors, attendees and teachers, and recorded them to share with you. Find out more about them below:Hollyann of String and StoryWebsite -
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Season 5
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Episode 99
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50:28
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Navigating Creativity, Business, and Life with Amy Smart
In the latest season of 'Measure Twice, Cut Once,' we dive into the world of creative entrepreneurship and quilting. Join me as I welcome Amy Smart, of Diary of a Quilter, a well-established quilte...
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Season 5
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Episode 99
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39:00
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Join the Journey: Quilting Adventures with Tour Host Kim Caskey
In this episode, I welcome world traveler Kim Caskey to the podcast. You can find out more about her from her website at www.kimcaskey.ca and more about her world tours at
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Season 5
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Episode 98
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31:46
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Collaboration Over Competition
In this episode, I emphasize the importance, as I see it, of collaboration over competition. It's a beautiful thing when our quilting community shares knowledge, celebrates others' successes, and seeks help without fear. I advocate for giving p...
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Season 5
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Episode 97
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9:06
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Crafting Your Success Story: A Heart-to-Heart with Business Coach Tracy Beavers
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Season 5
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Episode 96
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39:24
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Profitable Quilting - A Step by Step Pricing Guide
In Season 5 of Measure Twice, Cut Once, the focus shifts to the business side of quilting and creative entrepreneurship. The season aims to share personal experiences and host guest discussions on building a thriving creative business.
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Season 5
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Episode 95
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17:55
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Fearless Pricing for Makers: Setting Rates That Match Your Skills, with Casey Brown
Creative Entrepreneurship and Pricing with guest Casey BrownIn this episode of Measure Twice, Cut Once, I introduce to you my special guest Casey Brown, a pricing expert and author of '
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Season 5
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Episode 94
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37:33
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Threading the Needle: Balancing Creative Passion with Entrepreneurship
In the new season of Measure Twice, Cut Once, I'll be delving into the behind-the-scenes of building a creative business. The season features personal experiences and guest interviews about navigating creative entrepreneurship. I'll shares my c...
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16:31
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The Art of Creative Gatherings: How the 'Retreat Queen' is Stitching Together Community
Exploring Creative Entrepreneurship and Quilting with Tabatha SmithIn this episode of 'Measure Twice, Cut Once,' I welcome Tabatha Smith, also known as the Quilt Retreat Queen. Tabatha discusses her journey of building a successful...
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Season 5
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Episode 92
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33:08
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Quilters, Put Down That Extra Project! How a Not-To-Do List Makes Room for What Really Matters
The Power of the Not To-Do List in Creative EntrepreneurshipIn season five of Measure Twice, Cut Once, the focus shifts to the behind-the-scenes world of quilting and creative business building. I'll share personal experiences and strat...
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Season 5
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Episode 91
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12:45
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Karlee Porter - the Queen of Grafitti Quilting
#machinequilting #artquilting #grafitti Over 10 years ago Karlee Porter invented and made wildly popular her signature style of quilting - Grafitti Quilting. Machine quilting has never looked so gorgeous!Basically, it's a m...
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Season 2
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Episode 90
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44:52
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Amy Freyn - Quilting in Quito, Equador
Amy Freyn is one of only TWO longarm quilters in the entire country of Equador! She's a professor by day, and an avid quilter by night.She credits quilting with saving her life - twice! Her story of change and pivot and taking chances i...
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Season 2
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Episode 89
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25:34
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Carly and Lydia - The Shopping Channel Reimagined
Carly Brush and Lydia Kao are representing WHATNOT, which is a community marketplace all wrapped up in an app.They are both so excited to be building the Quilting and Sewing category of WHATNOT, and it is growing at a tremendous rate. I...
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Season 2
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Episode 88
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50:56
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Adria Good - the growth of a longarm quilter
Adria Good has been quilting for a very long time! She's quilted through getting married...kids...homeshooling...basketball coaching...all the things.Her story is one of learning and growing.New idea? Research and learn.Ne...
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Season 2
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Episode 87
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45:02
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Being Candid - there are HARD days!
Today I'm talking about a slightly uncomfortable topic - what to do when everything’s just going wrong.Just last week, I received a schooling in this! I regularly live stream quilting a project on YouTube and Facebook. I’ve dubbed it Liv...
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Season 2
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Episode 86
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9:19
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Sam Alberts - building and pivoting a crafting business
Sam Alberts was one of my very first podcast guests - see Episode #4. Now she's back to give us an update on her Quilting Curve Studio.Sam's been (of course!) quilting, lo, these many months. But also, she's made significant pivots in h...
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Season 2
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Episode 85
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27:40
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Dixie Thue - Quilts & St Bernard Puppies
Dixie Thue (pronounced too-ee) is a fellow Canadian, and a quilter with broad experience, and stories to match! Listen in as we chat about her ranch life in northern Canada, raising St. Bernard puppies, and her collection of sewing mac...
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Season 2
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Episode 84
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34:18
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Tiny and Snail - Creating Cards With a Mission
Leah Nixon and Grace Nixon Peterson are a powerful duo - two sisters that create greeting cards rich with meaning. The word "card" seems too simple - their artwork, the thoughtfulness of every word, their passion about writing to each oth...
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Season 2
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Episode 83
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44:19
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Dara Tomasson - "Love Yourself Thin"
In Dara's own words - "If you can make a quilt, you can do anything.That includes taking control of your life and losing weight that has been holding you back."Dara Thomasson is a longarm quilter and a quiltmaker. She teache...
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Season 2
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Episode 82
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49:56
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Jenn Geisbrecht - Building a Quilting Business
Jenn Geisbrecht lives in central Alberta, Canada, which means she know allll about long, cold winters.Jenn also knows a lot about building a machine quilting business. In this episode we chat about growing a clientele, building a brand ...
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Season 2
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Episode 81
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35:44
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Dee Bradford - Finding freedom in freehand quilting
Dee Bradford is a student in my Freehand Quilting Masterclass. In this episode she shares her quilting journey, and highlights how becoming proficient at freehand work has both brought personal enjoyment, and opened creative doors of oppo...
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Season 2
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Episode 80
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Why I Created the Freehand Quilting Masterclass
Today's episode is a little departure from the podcast norm....I'm giving some backstory on why I created a comprehensive course on the art of machine quilting. It was born directly from the need I felt as a novice quilter to have some solid an...
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Season 2
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Episode 79
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31:06
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My take on the dreaded words...Quilt as Desired
We've all cringed at those words. C'mon, admit it!This is my exploration of edge to edge and custom quilting, and why and when you might want to choose one over the other.Custom quilting is specific to areas, or blocks, or borde...
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Season 2
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Episode 78
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10:40
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Carina Gardner - Surface Designer and Business Builder
Carina Gardner and I chat about business building and entrepreneurial skills. Tenacity...the willingness to learn and stretch...these are essential.There's no magic - it takes time and determination to establish and grow a business, but...
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Season 2
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Episode 77
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29:03
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